STAPLES WEEKLY AD
In addition to early conceptual design, I directed the final design execution of this well-received rollout for our next generation weekly ad product that breaks the mold of a traditional printed weekly ad by being curated, web-first, responsive, and always on. Since it's release we have met & exceeded goals for page views, time-on-site, bounce-rates, and overall content being consumed.
Research, conceptual design, high-fidelity design.
Desktop, mobile web
Axure, Adobe suite, HTML/CSS/JS