BUSINESS INTELLIGENCE

I led the research, design, and development for this new third-party reporting tool, responsible for integrating all of our third-party and proprietary analytics for internal/external users. Our initial goals were to automate cumbersome Analyst processes and to provide a more meaningful representation of our data.

UX METHODS

Stakeholder/user interviews, contextual inquiry, questionnaire, site mapping, hypotheses/success metric generation, cross-functional design studio, rapid prototyping (Keynote & HTML/CSS), & high-fidelity design.


PLATFORMS

Desktop, mobile tablet


TOOLS

Adobe suite