REPORTING PLATFORM

As a joint effort between two sister-companies/distributed teams within the Gannett umbrella, I led UX research and design of their new reporting platform covering Pointroll's various analytic tracking in an all-in-one, easy-to-use interface.

UX METHODS

User interviews, contextual inquiry, process workflow analysis, site mapping, hypotheses/success metric generation, cross-functional design studio, conceptual design, rapid prototyping (paper and Axure), and high-fidelity design.


PLATFORMS

Desktop


TOOLS

Axure, Hand-sketch, Omnigraffle, Adobe suite, HTML/CSS/JS